Thursday 05 June 2026
Why and how to invest in the Creative Industries? This will be the theme of the training organized on 16 and 23 May by ID CAMPUS and ST'ART, with the support of Creative Wallonia. An initiative that takes place within the framework of the Wallonia European Creative District (WECD) project and that aims to overcome an ignorance of the sector of the Cultural and Creative Industries (ICC) on the part of financial operators.
In recent years, the European Union has become aware of the growing importance of the Cultural and Creative Industries (ICC), and that include, in particular, the audiovisual sector, performing arts, design or the cultural heritage. Millions of people are currently employed by these various disciplines that constitute one of the most dynamic sectors of the economy.
Since the potential of the ICC sometimes escapes us, the ID CAMPUS creative platform and the investment fund for creative companies ST'ART invite you to enlighten you on this growing sector. On 16 and 23 May, participate in conferences and workshops conducted by experts from Cultural and Creative Industries. Professionals financing this sector will also be present. ID CAMPUS will handle the creative economy; while ST'ART will clarify the concept of creative industries, their specificities and their economic potential. The aim is to provide participants with a broad vision of the very nature of the Cultural and Creative Industries.
Informing, debating and gaining concrete practices
"We decided to develop such training because, unlike the United States where success stories in the ICC are quite common, in Europe, the investment market is not yet ready", says Emilie Vandermeiren, Deputy Director of ID CAMPUS. "Investors are not really aware of what is going on in the Cultural and Creative Industries, the stakes they may offer to the economy, nor the importance of funding related projects.", says our interlocutor. "The goal of these two days is to conduct a true debate on the ICC, the impact they can have in our professional lives, in our daily practices, etc. The aim is that each participant leaves with practical tips to apply."
According to Antoinette Godin, European Projects Officer at ST'ART, "several reports issued by Wallonia or the EU show that the public we are targeting banks, SMEs, accountants, company auditors ... poorly know the sector of the creative industries. Their main shortcoming relates to the treatment of intellectual property, one of the items to be addressed during the training activity. For two days, we will call on law firms and accountants to explore the legal and accounting aspects of the ICC. Increasingly, SMEs are originating from this sector. And understanding how they work will in turn allow to finance them adequately."
An approval issued by the IPCF
Approved by the IPCF (Institut Professionnel des Comptables et Fiscalistes Agrs), training is intended to investors, credit and counseling services in private banking, financing services for SMEs, accountants and company auditors.
Here are the main key points that will be covered during the two days of training :
- Understanding the concepts of creative economy and creative industries
- Disposing of stereotypes thanks to testimonials of success stories
- Measuring the economic importance of creative industries
- Identifying the actors of their funding ... And why not you ?
- Understanding why and how to value intellectual property and intangible assets (legal and tax approach)
Location: ID Campus, 5 Rue Lambert Lombard, Lige
Detailed programme and free required registration for this training organized on 16 and 23 May 2026 :
065 39 47 10
www.creativewallonia.be/wecd
Follow the progress of the project on Twitter : #WECD
@wall-inno
@creativewal
Contact:
DG06/ Economic Policy Directorate
Chlo Faton, Attache - Project Officer Wallonia, European Creative District
T: +32 (0) 81 33 39 38